Art Direction: HotSpring
The Strategic Marketing firm HotSpring “sees the world of marketing as a set of dynamic and constantly-evolving inter-relationships. . . .” So, it only makes sense that they want their own brand to be simultaneously flexible and consistent. The logo and good-old-fashioned stationery programs, various website versions, brochures, blogs, and e-mailers evolve as necessary while still capturing the soul of the HotSpring brand. Our ongoing art direction helps them stay true to themselves—always improving, while keeping core visual values intact. For HotSpring site-seeing, check out our Case Study section.
What we did: