a design
resource for
your story
Design serves a PURPOSE

Views you can use

Putting together info (book, blast, blog) is a time-consuming process. Writing or designing (or both!) anything involves many details. We offer a few items to make the process clearer and ideally easier. There are a few simple precepts (some of which we learned by not doing!):

  1. Have a clear agreement of who does what. Mapping out goals and expectations will save everyone from surprise and heartbreak.
  2. Know your content. It doesn’t make sense to start decorating until you have a strong foundation.

BABY STEPS
Process in making a book. PDF
What goes where. PDF
The guidelines or stages are norms but not absolutes. Also, depending on the subject, the order of information may change.

GRAPHICS TERMS

Intrigued or confused by some jargon-like words or phrases?
Here are some terms.
Arcane name game. PDF

SOME TIPS
A "Quick Start Guide" will help you understand some of the basics of layout and typesetting. PDF

SOME FAVE (and useful) SITES
http://www.aiga.org/
http://www.typography.com/
http://paulshawletterdesign.blogspot.com/
http://designerbs.blogspot.com/
http://edupln.com/video/why-you-need-to-fail-by-derek-sivers
http://imprint.printmag.com/daily-heller/
http://www.tipoitalia.it/
http://www.rockpaperink.com/

For great examples of clear design, check out LAYOUT ESSENTIALS, published by Rockport.
It's available in English, Spanish, Portuguese, Japanese, Korean, German, Dutch, et Français! Now in paperback.
BTDnyc     BTD/Beth Tondreau Design, Inc. 611 Broadway. Suite 424. New York, NY 10012.  212.420.1412. btd@btdnyc.com     Search
25 years in bizz